Venkat Prabhu Will Be Doing A Film For Soundarya Rajnikanth's

Director Venkat Prabhu is eagerly awaiting the release of his second film 'Saroja'. Having struck gold with 'Chennai 600028', the young film-maker is optimistic of success with 'Saroja'.

The music album release of 'Saroja' took place recently with great fanfare in Chennai. The movie, produced by T Siva, has musical score by Yuvan Shankar Raja.

The latest buzz is that Venkat Prabhu will be doing a film for Soundarya Rajnikanth's Ocher Studios very soon and is expected to start filming in October. Sources also say that Venkat Prabhu has started penning the story and screenplay for the project.

Meanwhile work is on for Ocher's maiden production venture 'Sultan The Warrior', an animation film featuring Rajinikanth and is expected to hit the screens in April next year.

A. R. Rahman Turned Up At The Audio Launch Of "Saroja"

In a rare gesture, ace music composer A R Rahman turned up at the audio launch of 'Saroja', which has musical score by Yuvan Shankar Raja, and heaped laurels on his contemporary.

The much awaited audio of 'Saroja' was released in a glittering function in Chennai in which the whole gamut of Tamil Cinema took part.

A grand stage resembling an awards nite was put up. The cast and crew of 'Saroja' and top honchos of Tamil film industry turned up for the mega event.

The whole of Chennai Trade Centre in Nandambakkam wore a festive look as festoons and banners of ‘Saroja’ were put up all through the locality.

The show began with tremendous cheers from the audience. An exclusive soundtrack from Yuvan Shankar Raja in English was screened to rapturous applause. It was followed by a couple of songs which were also well appreciated by the huge gathering.

The 'Making of Saroja' and the 'Behind The Scenes', were aired on huge screens erected at the venue and it was applauded all the way.

The clock struck 8.30 pm and it was the turn of Rahman, Yuvan Shankar, veteran director Bharathirajaa, directors Ameer, Dharani, actors Jayaram, Sundar C, Vishal, Jayam Ravi, Prasanna, actresses Sneha, Trisha, Kushboo, Sona, Nikitha, veteran singer S P Balasubramaniam among others to throng the stage. The audio was released amidst thunderous cheers from the audience.

Speaking on the occasion, Rahman said, ' I am a great fan of Yuvan Shankar Raja. I know him for the past two decades from the time I worked with Ilayaraja. Coming from the family of legends, he has established a place for himself with his unique style'.

Bharathirajaa, on his part, expressed his awe at seeing the trailer. ‘Saroja’ is on par with any Hollywood project. 'Director Venkat Prabhu has made an attempt to take our country to greater heights. The youngsters deserve a pat'.

Jayaram, Sundar C, Ameer, Dharani among others spoke on the occasion.

Venkat Prabhu spoke in detail the hard work the crew had put in and the efforts taken to recreate the magic of 'Chennai 600028' in 'Saroja'. Producer T Siva of Amma creations also spoke on the occasion.

In conclusion, the 'Saroja' audio launch function was unique and refreshing and would surely go down as a memorable occasion in the history of Indian cinema.

Today "Saroja" Audio Launch Function

The much awaited audio launch function for the film 'Saroja' is slated to happen on the 14th of July at 6 pm at the Chennai Trade Center Convention Hall in Nandambakkam.

Invitations have been handed out. One look at it and the word that hits the mind is CREATIVE. This refreshing invitation has been designed as a tabloid-size newspaper bearing the title 'THE TIMES OF SAROJA' and contains news articles about the film. None of the articles actually are from a direct perspective.

All articles such as 'Chemical Lorry Overturns' and 'Uncovering the Suspects' have been presented as though a huge event had happened hampering normal life and the prime suspect behind all these is a man named Venkat Prabhu an eccentric, who was heard mumbling…. 'an ordinary day….an extraordinary event'…. Investigations led to two vital clues….a girl named Saroja and a date, July 14th. The investigators seem to be baffled and are clueless as to what the connection is….

Truly refreshingly different. The newspaper also contains articles on the characters in the film and a special on Yuvan Shankar Raja's new avatar as a rock star.

The invitation has been designed by EMC.

The 'Chennai 600028' team sure is rocking and has created huge expectations with the film 'Saroja'. One thing is for sure….there are lorry loads of creativity with this team.

Let's see if the audio launch is also as creative as the invitation.

The official website for the movie has been developed and is maintained by Indiaglitz.